Paulina Martinez
I build the marketing, not just the content. I'm a bilingual marketing strategist based in Chania, Crete, working across strategy, video production, copywriting, funnels and analytics, which means a project doesn't get passed between four people before it reaches an audience. Most of my work has been in real estate, hospitality, EdTech and consumer services. For a Cretan property firm I grew a Facebook channel to 396,000 organic views with no ad budget, and almost a third of that audience was international, which was the buyer they were actually trying to reach. I came to this from teaching art, and I think it shows in how I work. Composition, sequence and pacing matter to me as much as the numbers do. I work in English and Spanish, both native. Marketing in every form.
I build the marketing, not just the content. I'm a bilingual marketing strategist based in Chania, Crete, working across strategy, video production, copywriting, funnels and analytics, which means a project doesn't get passed between four people before it reaches an audience. Most of my work has been in real estate, hospitality, EdTech and consumer services. For a Cretan property firm I grew a Facebook channel to 396,000 organic views with no ad budget, and almost a third of that audience was international, which was the buyer they were actually trying to reach. I came to this from teaching art, and I think it shows in how I work. Composition, sequence and pacing matter to me as much as the numbers do. I work in English and Spanish, both native. Marketing in every form.
I build the marketing, not just the content. I'm a bilingual marketing strategist based in Chania, Crete, working across strategy, video production, copywriting, funnels and analytics, which means a project doesn't get passed between four people before it reaches an audience. Most of my work has been in real estate, hospitality, EdTech and consumer services. For a Cretan property firm I grew a Facebook channel to 396,000 organic views with no ad budget, and almost a third of that audience was international, which was the buyer they were actually trying to reach. I came to this from teaching art, and I think it shows in how I work. Composition, sequence and pacing matter to me as much as the numbers do. I work in English and Spanish, both native. Marketing in every form.